We write about what we are seeing in creator-led sport, live entertainment, and media in Asia. One piece at a time, from operators with skin in the game.
Team franchises. Match play. Music on the course. LIV's failure makes it easy to overlook what it got right. The format instincts were ahead of their time.
If you were asked to identify the single most compelling opportunity for golf to find a new global audience, we would put Hokkaido forward as the first, best answer.
Creator golf is changing the player base in Asia. The Grass League is taking the US market by storm. Japan has 400+ par 3 courses. This intersection represents a first-mover opportunity.